Main Street Mercantile

Brief: Logo and identity for a small, women-owned curated art store on the main street of historic Little Falls, NY.

Brand Identity, Illustration

00. Process
Client enjoyed botanical illustrations, lighter serif fonts, hand drawn type, vintage design, light illustrations.

01. Main Logo
The goal of this logo and brand identity was to create something friendly, recognizable, and subtly feminine. The final design needed to be clean and scalable, while still feeling warm and inviting—an aesthetic that complements the charm of Little Falls’ quaint downtown.

02. Merchandising
Another key goal for the logo and branding was adaptability for merchandise sold in-store. By incorporating alternative logo variations and layouts, the design maintains versatility while remaining instantly recognizable.

03. Alternative Logos
In situations where the primary logo isn’t the best fit, these alternative versions preserve the brand identity while adapting to different applications.